A Month of Sundaes to Help Build 9/11 Monument in the South Bay

FOR IMMEDIATE RELEASE

CONTACT: Barbara ramsey-Duke
Lily in the Field Marketing & Promotions
(310) 543-0747 Cell: (310) 251-6830

Sammy’s Woodfired Pizza Fundraiser to Help 2007 Redondo Chamber Leadership Project Raise Funds to Build a 9/11 Memorial

TORRANCE, Calif., September 5, 2007 - Building a local memorial to September 11, 2001 began as a project of the Redondo Beach Fire Department and has been adopted by the Redondo Beach Leadership 2007 graduating class. Their goal now is to raise funds to create a permanent site for the memorial. You can contribute to this cause by taking friends and family to Sammy’s Woodfired Pizza during its Month of Sundaes.

FDNY Chief Aid Robert Senn was in the South Tower with 30 other firefighting personnel when the North Tower collapsed; he is one of 16 firefighters from his group who escaped. Meeting after the tragic event, Senn and Redondo Fire Department’s Bob Franck have forged a strong friendship. The bond between the two agencies has also grown and includes a gift of solid steel to the Redondo Beach Fire Department to serve as a reminder of the many lives and friendships that were altered by the terrifying attack of 9/11.

The memorial, comprised of a 300-pound steel portion of an inner beam from the Twin Towers, will symbolize the precious and precarious nature of life. Its strength and resilience will pay tribute to every person lost, including personnel from NY Port Authority, the Pentagon, FDNY, NYPD, the airline industry and civilians.

To assist with funding the memorial, Sammy’s Woodfired Pizza in Torrance will donate 50% of sales of all Messy Sundaes® purchased with a meal for four weeks. A Month of Sundaes begins Tuesday, September 11th and continues through October 10th at the Sammy’s Rolling Hills Plaza location at 2575 Pacific Coast Highway. Sammy’s signature giant Messy Sundae® is a mountain of ice cream, chocolate, caramel and walnuts topped with whipped cream, normally far more than one mouth can handle.

Additionally, Sammy’s will host the Month of Sundaes kick-off luncheon for the Leadership Team, Firefighters and honored guests. At this event, some of the yearlong plan of action will be introduced and sponsorship possibilities may also be discussed.

Sammy’s Woodfired Pizza, known for its award-winning gourmet pizzas, salads, tapas and Messy Sundae® dessert, opened in 1989 under the innovative direction of Sami Ladeki. Sammy’s is part of the Ladeki Restaurant Group’s portfolio of restaurants that includes Roppongi Restaurant & Sushi Bar in La Jolla and 13 Sammy’s locations throughout Southern California and Las Vegas. Visit http://www.sammyspizza.com/ for more information.

For details about the memorial and the 2007 Redondo Beach Leadership group, visit http://www.9-11tribute.org or you may email questions to lrb.tribute@gmail.com.